As Marathon Media (part of Zodiak Kids) looks ahead to a sixth season of the show, their marketing team is preparing new producs. The international re-launch of "Totally Spies" will begin once the new season has launched in France and as soon as there is an indication of international TV launch schedules, Marathon will start re-introducing the brand.
Patricia de Wilde, senior vice president of Zodiak Kids Consumer Products said the following: "Publishing will be important, particularly illustrated books to start with, to help us re-establish the brand. A toy consultant is helping us move towards a new toy deal, very much with the U.S. market in mind." This is something U.S. fans were long waiting for because the only aviable TS products in North America were dolls, console games and Season 2 DVD set.
Marathon will work with a network of local agents to represent the brand, as it did before. Social media and online components of the new "Totally Spies" content and brand strategy will be important and will build on new media projects the company has been testing in the last few years, including a popular "Totally Spies" social media game in France. Zodiak Kids will also target the 20-somethings with a capsule fashion collection in its strongest markets.
Source: licensemag.com
